List: Mmm | Curated by Shobeir Seddington

Dec 9, 2024
17 stories
Mmm
In
Bell
by
Amit Sasson | MMM & Geo Test Lead, Bell Statistics
Just do it — Measuring Complex Customer JourneysLearn through an imaginary case study of a shoe retailer how MMM & Geo Tests can help you measure the impact of your marketing efforts.
Jun 18, 2024
Jun 18, 2024
In
TDS Archive
by
Felix Germaine
Marketing Mix Modeling (MMM): How to Avoid Biased Channel EstimatesLearn which variables you should and should not take into account in your model.
Oct 16, 2024
5
Oct 16, 2024
5
In
Bell
by
Amit Sasson | MMM & Geo Test Lead, Bell Statistics
Back to the Future: Trends and Innovations in MMMHere are three key trends shaping the future of MMM: the emphasis on causality, the adoption of Bayesian methods, and real-time analysis
Jul 17, 2024
Jul 17, 2024
In
TDS Archive
by
Ryan O'Sullivan
Mastering Marketing Mix Modelling In PythonPart 1 of a hands-on guide to help you master MMM in pymc
Sep 26, 2024
6
Sep 26, 2024
6
Bernardo Lares
Select the right MMM candidate based on your specific criteria and business knowledgeChoosing the right Marketing Mix Model (MMM) is a daunting task, especially when faced with hundreds of potential models to consider. The…
May 24, 2024
2
May 24, 2024
2
In
TDS Archive
by
Gonzalo Espinosa Duelo
Predictive Marketing Mix Modeling with GLOP: The Perfect Cocktail ShakerMaximizing profit using ML and GLOP (by Google) in the digital landscape
Jul 12, 2024
8
Jul 12, 2024
8
Duncan Stoddard
Combining Bayesian MMM and CLV to help decision makersMarketing and finance need reliable, trusted metrics to make decisions. In the case of subscription businesses, they need to know how…
Feb 15, 2024
1
Feb 15, 2024
1
1749.io
Estimating the Long-Term Base in Marketing-Mix ModelsHands-On Guide to implementing the Long-Term base with Gaussian Processes using PyMC & PyMC- Marketing
Nov 5, 2023
2
Nov 5, 2023
2
In
TDS Archive
by
Jimmy Hajime Takeda
Customer Lifetime Value Prediction with PyMC-MarketingExplore the Depths of Buy-till-You-Die (BTYD) Modeling and Practical Coding Techniques
Nov 10, 2023
8
Nov 10, 2023
8
 This story is no longer available
Julian Runge (Game Data Pros)
Incrementality in Game Analytics: Beyond AB Tests, on to Bandits and Marketing Mix Models(For a TL;DR scroll to the end of the article)
Jul 26, 2023
Jul 26, 2023
PyMC Labs
Building an in-house marketing analytics solutionAUTHORED BY: Niall Oulton
Aug 12, 2023
Aug 12, 2023
In
TDS Archive
by
Ridhima Kumar
Digital variables in Marketing Mix Modeling (MMM)Things to keep in mind while including Digital Variables in your Marketing Mix Models
Sep 10, 2018
1
Sep 10, 2018
1
In
TDS Archive
by
Ridhima Kumar
Types of Interaction Effects in Market Mix Modeling (MMM)In this article, I would like to talk about various types of interaction effects seen between variables in a Market Mix Model.
May 16, 2018
2
May 16, 2018
2
In
Geek Culture
by
Marcello Dichiera
Predicting the Perfect Media Mix with PyCaretA step-by-step guide to building a media mix model using PyCaret
Feb 9, 2023
3
Feb 9, 2023
3
In
CVS Health Tech Blog
by
Piero Ferrante
Applying Marketing Mix Capabilities to the Healthcare Business to Maximize GrowthBy: Darren Malysa, Bingcan Chen, Alexandra Von Gerichten, Matthew Rabito (from the Analytics & Behavior Change department at CVS Health®)…
May 1, 2023
May 1, 2023
In
TDS Archive
by
Harsha Vardhan
Constrained Linear RegressionMarket Mix Modelling
Jul 27, 2020
1
Jul 27, 2020
1